A quick word about my logo. It says alot about me and about how I will run this business. There is a consistent wood look in all my logo, art and graphics, and signage. Its all shot from a single piece of wood. It reminds me of two important things, the care free feeling of a day of fishing and the lessons my father taught me. Let me explain.
When I was a boy I spent plenty of time in cabins next to lakes or near the beach or one of my favorite places McCall Idaho. The cabins always had a spot to hang an old sign with the families name burned in wood. My grandparents had one and it hangs in our house to this very day. You see these everywhere and its the owners way of saying, 'we are here and we are on VACATION dammit!' In my life those signs mean fishing. They also mean family. In a time when we are wary of strangers at every turn, it harkens me back to an age when being nieghborly was just the right thing to do. Stop by for a chat and a drink. Tell some lies, give me a few honey holes and good morrow new friend. That care free feeling is where I want to take my clients, maybe for only a half tide, but it seems damn hard to find even that for some people. So when Hank showed me the latest in a long line of my endless requests, I knew he nailed the first reason this sign is special.
The next reason it is important to me is the wood. It is a piece of Caracarra wood. An exotic. Dont even know where its from. But my basement is littered with all sorts of exotic woods. My father you see was a carpenter, frustrated by having to work in an office for a living. And like Fishing is to me, Woodworking was to him. Sadly, I never shared that passion, but spent UNTOLD and COUNTLESS hours working in that shop. He loved to make all sorts of furniture big and small, but before he died he started may beautiful pieces of art with exotic woods from Willard Brothers down the road. When I started thinking about a logo, I think it was 4 years ago, I knew wood would be a part of it. My dad taught me many bitter sweet lessons in that basement. But the detail of woodworking and the patience and attention to planning and forethought are all part of how I am structuring Osprey Outdoor. I used to encourage him all the time to build furniture or wood work for a living. He was terrified and locked in the American Dream. He had strong opinions and at the end of the day his beliefs left him and us wanting. I will look at my logo and remember to follow my dream. I will use the lessons he raised me by to do it. As with much in my relationship with my father both before and after his death, I look to finish the job, complete the circle and am determined not to let those hard fought lessons be wasted. So the wood was shot by Fishtank and it is part of all my logos and the foundation for all my graphics. I built that logo with Hank from scratch and I hounded him on every last detail.
Thank you Hank and Thanks Nane, Datun, and my Pop. Lastly thanks to the 3 people who will actually read this. LOL.
bye
Shipwreck
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